Our project with Rebel yet Loyal, a streetwear brand from Montreal, focused on creating a cohesive visual identity that captures the urban feel of the brand. We developed graphics, icons, and print patterns that were used to create unique products such as t-shirts, hats, and hoodies. Additionally, we collaborated with a photographer to capture stunning images for the brand's lookbook, marketing materials and in-store displays. The goal of this project was to develop a consistent and recognizable brand image that accurately reflects the spirit of Rebel yet Loyal.