Tasty Rewards is a one-stop destination that brings together an array of popular brands such as Lay's, Doritos, Quaker, and Smartfood. The project aimed to make the branding and website more visually appealing and user-friendly.   

Our goal was to create a user-centered design that would better accommodate the various offerings of the Tasty Rewards CRM program. We implemented strategies to attract new users and make it easy to enter contests, download coupons, and engage with the PepsiCo community.